McDonald’s Corporation (NYSE:MCD) Sweden gave out free limited-edition picnic blankets

McDonald’s Corporation (NYSE:MCD) Sweden gave out free limited-edition picnic blankets featuring a quick response (QR) code, letting people place food delivery orders from their phone. The initiative—which the company introduced in a video on its Sweden Instagram—comes after McDonald’s announced its investment in technology company Plexure and acquisition of logic technology leader Dynamic Yield, which will play a key role in advancing the brand’s ability to personalize customer experiences.


The insider ownership percentage is the key indicator, can be used by investors, to measure the outlook of senior management has on their company. Insider ownership for the MCD is 0.06%. Institutional ownership refers to the ownership stake in a company that is held by large financial organizations, pension funds or endowments. The Institutional ownership for the MCD is 70.20%.

Insider trading is the buying or selling of any publicly traded company’s stock and this can be done by someone who has non-public, material information about that MCD. Insider trading can be illegal or legal depending on when the insider makes the trade. It is illegal when the material information is still non-public. The insider transactions of the company (6-month change in insider ownerships) for the McDonald’s Corporation (NYSE:MCD) is -29.82%.

Institutional ownership is the amount of a McDonald’s Corporation (NYSE:MCD)’s available stock owned by mutual or pension funds, insurance companies, investment firms, private foundations, endowments or other large entities that actually manage the funds on the behalf of others, so its an interesting element for the traders to note it, and the Institutional ownership for the MCD is -0.05%.

U.S traded McDonald’s Corporation (NYSE:MCD) stock tanked -0.65% on Monday and when day-trade ended the stock finally concluded at $206.30 and number of shares that changed hands during the day are 2.69 Million. The number of shares MCD stock currently held by all its shareholders are 761.74 and floated shares, the number of shares are available for trading in an open market on last trading day are 761.74. The average volume of shares for 3 months is 2794.09 and MCD stock value has moved between $152.81 – 208.38 in last one year.

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The McDonald’s Corporation (NYSE:MCD)’s latest earnings date is 7/30/2019. The Gross margin is the difference between the revenue and the cost of goods sold (COGS), divided by revenue. In other words, Gross Margin is a percentage value, while Gross Profit is a monetary value. The valuable gross margin for McDonald’s Corporation (NYSE:MCD) is 51.80% and the profit margin is 28.20% and the stock has gained 16.18% in 2019 to date.

U.S. traded shares of McDonald’s Corporation (NYSE:MCD)’s monthly stock performance is 4.05%, the quarterly performance is 9.51%, the half year performance is calculated as 17.51%. The yearly performance of MCD is 31.97%.

The higher the volatility, the riskier the security. For example, when the stock market rises and falls more than one percent over a sustained period of time, it is called a “volatile” market, if the stock price stays relatively stable, the security has low volatility. The McDonald’s Corporation (NYSE:MCD) weekly volatility is measured as 1.01% and monthly volatility measured as 1.10%.

Return on assets (ROA) is a main indicator of how profitable a company is relative to its total assets. MCD return on assets is 16.10%, the return on equity (ROE) of the McDonald’s Corporation (NYSE:MCD) is -92.40%, while the most important return on investment is calculates as a percentage and is typically used for personal financial decisions, and MCD return on investment is 28.20%.

The price to earnings ratio is 27.02, price to sales ratio is 7.54, price to cash per share ration is 63.55, price to free cash flow is 121.56.

Analysts mean target price for McDonald’s Corporation (NYSE:MCD) is $217.42 while analysts mean recommendation is 1.90. The current share price indicates that stock is -0.81% away from its one year high and is moving 34.72% ahead of its 52-week low. MCD’s distance from 20 day simple moving average is 1.21% and distance from 50-Day simple moving average is 3.06%.